“I like it once I see a girl on the street with a grocery cart. I’m instantly drawn to her as a result of she makes me smile,” stated Patou inventive director Guillaume Henry, talking after his model’s Fall ’23 vogue present entitled “Procuring Chronicles” which happened Friday morning at Parisian department store, La Samaritaine on the financial institution of the River Seine.
He tapped household run, made in France outfit, Caddie to collaborate on whimsical Patou branded pull-alongs that trundled alongside the runway behind the present’s glamorous line-up. Caddie’s fundamental enterprise is in business carts for French grocery chains.
The gathering drew inspiration from La Samaritaine’s various clientele and featured streamlined excessive octane silhouettes, froufrou prospers and sporty, chilly climate applicable quilted puffers.
Henry is a eager observer of individuals and of particulars and cited all of the totally different typologies — “whether or not bourgeois, snob, superficial or somebody who simply loves a superbly minimize garment” — that knowledgeable his designs.
Staged beneath the retail emporium’s glass topped atrium the place partitions function painstakingly restored Artwork Nouveau murals embellished with peacocks, fashions prowled across the high ground gallery with bemused customers craning their necks from beneath.
The selection of venue was not solely apt, but in addition a sound enterprise determination on condition that each Patou and La Samaritaine are owned by LVMH. The Group just lately posted file revenues for 2022, completely some $86billion.
There have been two further collaborations with residence grown French manufacturers. Patou additionally partnered with French heritage shoe label Maison Ernst on the gathering’s fierce lace-up cuissard boots and French eyewear label Bollé for a sun shades capsule.
A vogue centric soundtrack featured Adam Joseph’s “Linda Evangelista.”
She’s “on a mission” [to shop] stated Henry of this season’s Patou girl, working the retail gauntlet as quickly as the shop doorways open. Therefore practical zip and suspender fastenings evoking ski put on lest something as fiddly as buttons ought to get in her means.
“Patou is a sensible model,” he laughed.
Which brings us again to these grocery cart equipment.
Whereas maybe extra normally related to candy little previous women within the U.S., in France, carrying residence your groceries in a cart is a superbly acceptable pursuit it doesn’t matter what one’s age or arrondissement (zip code) and so they wheel again from the market behind the chicest of Paris’ denizens.
And so they’re not thought-about remotely ‘ringarde’
The identical can’t be stated for French actor Jean Christophe Bouvet, aka “Emily in Paris’” Pierre Cadault. Clad in his alter ego’s signature sq. framed glasses and an orange duffle coat by the French model, he peacocked outdoors the venue brandishing a fan that bore his likeness (even supposing the temperature was a cold 37.4 levels Fahrenheit) and remained resolutely in character all through.
Patou’s able to put on outing adopted Paris Haute Couture Week which bowed Thursday.