On Friday, Jan. 27, the Academy of Movement Image Arts and Sciences introduced it is conducting a “overview of marketing campaign procedures” after Andrea Riseborough’s surprise best actress nomination for the indie movie “To Leslie.” Though the movie is not talked about instantly within the Academy’s assertion, the overview is reportedly in response to the film’s Hollywood-backed grassroots Oscars marketing campaign. Within the wake of the information, actor Christina Ricci is asking out the Oscars for being “elitist” with regards to its marketing campaign procedures.
Per Variety, the Academy’s official assertion notes the overview is partly a response to the best way movies are campaigning within the digital age. “It’s the Academy’s purpose to make sure that the Awards competitors is performed in a good and moral method, and we’re dedicated to making sure an inclusive awards course of,” the assertion reads. “We’re conducting a overview of the marketing campaign procedures round this 12 months’s nominees, to make sure that no tips had been violated, and to tell us whether or not modifications to the rules could also be wanted in a brand new period of social media and digital communication. We’ve got confidence within the integrity of our nomination and voting procedures, and help real grassroots campaigns for excellent performances.” (POPSUGAR reached out to the Academy for touch upon the overview however didn’t obtain a right away response.)
Riseborough was nominated after her Hollywood friends hosted non-public screenings of “To Leslie” and campaigned for her by way of social media. Amongst those that supported the actor are her fellow best actress nominee Cate Blanchett, Jane Fonda, Charlize Theron, Kate Winslet, Gwyneth Paltrow, Courteney Cox, Edward Norton, Jennifer Aniston, and Minnie Driver.
Within the wake of the announcement, Ricci is condemning the Academy for tainting Riseborough’s repute and perpetuating a system that tends to primarily honor movies backed by massive funds, studio-funded award-season campaigns. “Appears hilarious that the ‘shock nomination’ (that means tons of cash wasn’t spent to place this actress) of a legitimately sensible efficiency is being met with an investigation,” she commented on Selection’s Instagram post concerning the information. “So it is solely the movies and actors that may afford the campaigns that deserve recognition? Feels elitist and unique and albeit very backward to me.”
Ricci continued, “And I am positive she had nothing to do with the campaigning. These items aren’t managed and determined by the actors themselves and but now her nomination will likely be tainted by this. And if it is taken away disgrace on them.”
After the Oscar nominations had been introduced, Riseborough spoke with Deadline about how shocked she was to listen to her title known as. “I am astounded,” she mentioned. “It is such an surprising ray of sunshine. It was so arduous to imagine it would ever occur as a result of we actually hadn’t been within the working for anything. Although we had quite a lot of help, the thought it would truly occur appeared so distant . . . I am not completely positive how the f*ck this occurred.”
If Riseborough’s nomination is rescinded, her spot within the class won’t get replaced. Within the historical past of the Oscars, solely 9 nominations have ever been rescinded.